CyberFootprint - Latest Comments

Re: 5 Posts You Can’t Miss – April 2011

Honza Felt — Mon, 09 May 2011 02:32:00 -0000

You are welcome. I am a regular reader of WordCount and there is no reason not to mention it as a source of good information.

Re: 5 Posts You Can’t Miss – April 2011

MichelleRafter — Sun, 08 May 2011 20:29:17 -0000

Thanks for including my posts on blogging tips in the list as @SethGodin - I'll take that any way!

@MichelleRafter

Re: Professional Bucket List

Honza Felt — Sat, 01 Jan 2011 16:03:51 -0000

Thank you, Richard! It is impressive to hear that seven of your goals have come into life. Hopefully, I will be as successful as you. Still two years to go.

Re: Professional Bucket List

Richard Hendricks — Wed, 29 Dec 2010 17:50:49 -0000

Good Luck to you Honza, you have honorable goals.

An explosive event created the urge to create a bucket list circa 1993. I was about 100 feet form the terrorist bomb in the World Trade Center in 1993. It brought thoughts of all the dreams I had when young, but never pursued.

One of the highest priorities was to complete my higher education. Now i have an MA. There may be a Ph.D. in the future.

I wanted to be a published science fiction author. I recently completed my first novel, Elevator 37, and now must go through the query process to find an agent.

At this point, seven down, three to go.

I hope you fare well.

Rick

Re: Switching Jobs? Kill Your Insecurity!

Honza Felt — Mon, 22 Nov 2010 09:59:55 -0000

You have no idea how right you are. Mindset is the key and without it, there are only problems. The way you think about your future job determines your performance at the interview. If you don't believe in yourself enough, you will crash and burn. If you do, chances of success are rising sky high.

Re: Switching Jobs? Kill Your Insecurity!

jiri — Mon, 22 Nov 2010 08:20:57 -0000

One advice for everyone whose job hunting is not successful yet. This was said by Winston Churchill and I proved it myself, it really helps to get you from frustration and misery of failures, not only in job hunting:

Courage is going from failure to failure without lost of enthusiasm.

Good luck and keep going

Re: Amazon Kindle – Marketing Success

Honza Felt — Wed, 10 Nov 2010 04:46:29 -0000

There is a good point I missed because I don't have the iPhone app (or an iPhone for that matter) - synchronisation across the platforms.

It's true that sampling chapters is a very good move too. Let's say you download seven sample chapters and like three of them. In the end, you will buy three books. Compared to conventional e-shopping (read the reviews, think about the price, browse around for alternatives, make a decision), this works much better and induces the customer to consume more. This logic is awesome!

Re: Amazon Kindle – Marketing Success

Matthew Stibbe — Tue, 09 Nov 2010 09:40:11 -0000

I love my Kindle. I read loads more now than I used to and I love being able to keep synchronised between my actual Kindle and the Kindle app on my iPhone. It means I can read anywhere, anytime. Also, the ability to download a free sample chapter has meant that I am prepared to take a bigger risk on books than I would if I had to buy the whole thing. This is the big marketing innovation with the Kindle, and everyone seems to have overlooked it by focusing on the technology.

Re: Bad Pitch: Pepsi Reaches Out to Bloggers

Honza Felt — Fri, 04 Jun 2010 01:26:40 -0000

Precisely. I would have expected a better approach from them...

Re: Bad Pitch: Pepsi Reaches Out to Bloggers

Melvin — Thu, 03 Jun 2010 20:30:04 -0000

I dont know but this big ass companies should be well-educated enough to do marketing stuffs online. I mean i can accept this if its done by some random small company but man its pepsi.

Re: WordPress 3.0 Available in Beta

Honza Felt — Sun, 04 Apr 2010 04:42:38 -0000

Indeed, it's going to be a very economic solution. The only problem I see with it is the inability to run a plug-in only on one single blog. Other than that, it's splendid.

Re: WordPress 3.0 Available in Beta

Harsh Agrawal — Sat, 03 Apr 2010 20:23:24 -0000

I'm so much excited with the launch of Wordpress 3.0. Though since it's beta release I'll wait for a while to get the beta 2 and will install it on my live site.
My plan is to put all my Wordpress blogs into one single MU, since I can use one plugin in all the blogs.
This will save lots of resources for my blog.

Re: Storytelling Matters: Google Search Stories

Honza Felt — Sat, 23 Jan 2010 09:50:35 -0000

Good point, Chris. Seth Godin has some interesting ideas but when it comes to storytelling, there are more interesting authors. More information on that coming up. :-)

Re: Storytelling Matters: Google Search Stories

Chris — Sat, 23 Jan 2010 06:03:32 -0000

I agree, Honza, too many marketers (and I include P.R. as part of marketing) forget the power of stories; as so often, Seth Godin, recognises this -- it's the topic of his (mis-titled, as he recently agreed) book, "All Marketers Are Liars", he meant storytellers! Well worth reading if you're unfamiliar with the concept.

Re: Why Are Graduates Unemployed?

Honza Felt — Mon, 18 Jan 2010 16:56:08 -0000

Even though the evidence is only anecdotal, I am happy for it. Every subtle sign of recovery is a good news. The difference between the U.K. and Czech Republic seems to manifest itself. There is a different reality in the CEE region - the grads fight for decent positions and a lot of them is leaving the field. The year 2010 should turn the tide and stabilize the situation so it looks like in Britain. Let's hope...

I guess you are right because regardless of how valuable we deem the skill sets necessary for working in online space, social media is still about people behind that technology. That's where the intercultural communication skills kick in.

Indeed I would. I will e-mail you tomorrow with some topics to consider. :-)

Re: Why Are Graduates Unemployed?

Richard Bailey — Mon, 18 Jan 2010 03:54:56 -0000

This is anecdotal, but I'm still hearing from more employers seeking good graduate recruits than I am from graduates desperate to get a step on the PR career ladder.

I'm aware that most of the opportunities are in the digital/social media space - but there's also demand for students with an international perspective (language skills, cultural experience). You would appear to be well placed on both these counts.

It's an important topic and I'd welcome an article on this for Behind the Spin (www.behindthespin.com). Would you like to research and write something for me (rbailey@pobox.com)?

Re: Happy New Year 2010!

Honza Felt — Mon, 28 Dec 2009 05:34:26 -0000

Chris, my best wishes to you as well! I am very happy that you will follow my posts relating to hands-on approach to PR. In case you would like to create some customised content about PR for your class, feel free to ask me.

As for the linguistic issue, I am fairly comfortable with using both forms as long as we understand each other.

The only flaw I see in relation to the matrix is its timeliness - it seems a bit outdated. By now, the New Media is not a standalone discipline anymore, for it has blended into other aspects of the matrix. Some companies on the Czech market are starting to realise it but for most, it's just a vision of distant future.

Re: Happy New Year 2010!

Chris — Sun, 27 Dec 2009 07:36:11 -0000

The MarCom Matrix comprises six major forms of MarCom:

Advertising
Public Relations (PR) & Publicity
Sales Promotion
Direct Marketing (DM)
Event Marketing
New Media (which includes the Internet).

They all revolve around the “Idea”. What’s the Idea?
It could be the idea of the brand, the idea around a current campaign, or a short-term event like a product intro.

Re: Happy New Year 2010!

Chris — Sun, 27 Dec 2009 07:12:18 -0000

I wish you a Very Happy New Year, for 2010, too, Honza! As I'm going to be teaching Marketing Communications at the new Tiffin University, Prague, from January, I'll be reading your posts on the subject with interest. Incidentally, some people call it Marketing Communication, some Marketing Communications. I prefer the later as the plural form, rightly, IMHO, implies that it covers multiple disciplines. Most sources, though, agree that to be truly effective MarCom (or shouldn't it be MarComs?) should be part of Integrated Marketing Communications (IMC) of which PR is but a small (if much overlooked and under-appreciated b y most marketers) part. Your thoughts? 8-)

Re: How to Structure a Cover Letter

Laura Paris — Sat, 28 Nov 2009 01:25:30 -0000

Wow!! This is very good. The way it has been presented is excellent. The site is really very good and informative. thanks again... :)

Re: How to Increase Your Writing Productivity

DarcKnyt — Fri, 13 Nov 2009 18:55:32 -0000

Thanks for the shout-out. I appreciate the link.

In addition to Q10 and Darkroom/JDarkRoom, there's also Write Monkey, which is a nice amalgam of the two. It has a lot of features of both of these tools, such as sounds like Q10, choice of fonts, and a window-view option (as opposed to full-screen only) like Darkroom. I think it's the best of all worlds, and offers some very useful features.

Thank you again. I appreciate the credit.

Re: Social Objects: Why They Matter?

Honza Felt — Sun, 08 Nov 2009 12:54:00 -0000

Thank you, Lilian. I'd be delighted to share more information. What's your take on this theory? Do you think it's somehow useful? Have you ever used it in creating a marketing strategy?

Re: Social Objects: Why They Matter?

Lilian — Sun, 08 Nov 2009 12:44:49 -0000

Thanks a lot for your post! This 'social object' conversation is very interesting and you used clear enough examples to let people know what it is.

Re: Top 5 Characteristics of A Good Writer

Nagelneu — Thu, 05 Nov 2009 17:19:00 -0000

Write often could be helpful, but on the other hand, many masterpieces came from one time wonders... No one ever heard of them writing anything great again. Luck?

Re: Did You Get My Press Release?

Honza Felt — Tue, 18 Aug 2009 12:27:26 -0000

Richard, this is a brilliant technique, and I'm sure my readers will appreciate it as well. Next time I'm pitching, I will try this. Who knows, maybe the Czech journalists might respond to this differently. If it works out, the greatest challenge would be to convince my boss that it will actually worked. :-)